Internet Marketing Fundamentals Training

Training Summary

Certificate: No Certification

Duration: 1 Day

Course Delivery: Classroom / Virtual

Language: English

Credits: 8

Training Highlights

  • High quality training from Certified & Industry Experts
  • Earn 8 PDUs and 8 SEU’s
  • Course Completion Certificates
  • Reimbursement guaranteed if the training is not satisfied
  • Extensive documentation provided

Our approach is both practical and inspirational.Our training is carefully designed and tested to develop the key skills and confidence needed while being highly participatory and fun

Course Overview

It is essential to understand that online marketing is not second to traditional marketing. Nor is it a complimentary service that you can use to boost your marketing efforts on other mediums. Instead, online marketing is a hardcore way to promote a business and make it known to an audience that is bombarded with tons of similar stimuli every minute of the day.

Course Description See Below

Course Description:

Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer"s dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience.
Internet Marketing Fundamentals will provide your participants with a great set of skills to market your business online. Content is the king of Internet marketing, and your participants will need to know how to utilize your great content. If you want your business to grow then your participants need to understand Internet Marketing Fundamentals.

Course Outline:

Module One: SWOT Analysis in Marketing

●     Strength
●     Weaknesses
●     Opportunities
●     Threats
●     Case Study
●     Module One: Review Questions
Module Two: Marketing Research

●     Consume All Media
●     Finding the Right Price
●     Product Development and Improvement
●     Identify Your Target Audience
●     Case Study
●     Module Two: Review Questions
Module Three: Real Time Marketing

●     Dynamic Content
●     Engagement Builds Followers
●     Constant Readiness and Monitoring
●     The Time the Place and the Media
●     Case Study
●     Module Three: Review Questions
Module Four: Brand Management

●     Every Interaction Counts
●     Consistent Through all Media
●     Unique Qualities
●     Needs to be Actively Managed
●     Case Study
●     Module Four: Review Questions
Module Five: Social Media (I)

●     You are Building a Community
●     A Personal Touch
●     Brand Champions
●     Make it Easy to Share
●     Case Study
●     Module Five: Review Questions
Module Six: SEO Basics

●     Relevant and Original Content
●     Keywords
●     Value Proposition
●     Linking
●     Case Study
●     Module Six: Review Questions
Module Seven: Social Media (II)

●     Content is King
●     Blog and Interact
●     Webinars
●     Constant Monitoring
●     Case Study
●     Module Seven: Review Questions
Module Eight: Website Characteristics

●     SEO Optimization
●     Landing Page
●     Analytics
●     Mobile and Tablet Friendly
●     Case Study
●     Module Eight: Review Questions
Module Nine: Capturing Leads

●     Lead Management and Generation
●     Give Something Away
●     Quality vs. Quantity
●     Capture Repeat Customers
●     Case Study
●     Module Nine: Review Questions
Module Ten: Campaign Characteristics

●     Tailored for Your Audience
●     Use Powerful Words
●     The 4 W’s of a Campaign
●     Monitor and Tweak
●     Case Study
●     Module Ten: Review Questions
Module Eleven: Wrapping Up

●     Words from the Wise
●     Review of Parking Lot
●     Lessons Learned
●     Completion of Action Plans and Evaluations
Learning Objectives:

After completing this course, Individuals will be able to demonstrate their understanding of:

●     SWOT Analysis in Marketing
●     Marketing Research
●     Real Time Marketing
●     Brand Management
●     Social Media (I)
●     SEO Basics
●     Social Media (II)
●      Website Characteristics
●     Capturing Leads
●     Campaign Characteristics
Once after the training you receive course completion certificate from Mangates
Anybody who is interested in learning Internet Marketing Fundamentals Skills
What Does Mangates provide me on the day of the course?

We provide Course Materials, Course Completion Certificate and Refreshements

What experience does Instructor has?

All our Instructors are Certified & Industry Experts and they have years of experience in teaching Agile Courses

What Does Mangates provide me on the day of the course?

We provide Course Materials, Course Completion Certificate and Refreshements

What experience does Instructor has?

All our Instructors are Certified & Industry Experts and they have years of experience in teaching Agile Courses

Does this course includes exam?

This course does not include exams as this is non-certifications course. once after the training we provide course completion certificate with each credit per hour (SEU,s or PDU’s)


We have most experienced trainers in the Industry. Our Trainers are highly skilled in their subject areas and are uniquely positioned to provide participants with deep industry experience. They are motivated to transfer knowledge through practical support post and pre-training to provide participants with additional support outside the classroom.

Samir Chibber CST

Ashesh SPC4

Armen Pashkam SPC4

Abrar SPC4


All of our instructors are recognized experts in their fields with hands-on experience on the topics they teach. We combine proven adult educational training methods with leading-edge industry expertise to provide you an exceptional training experience. Every instructor must meet rigorous standards with the proven background in their given field of expertise. It is the difference that our customers covet and participant appreciates at the completion of the course.


Students will receive a course manual with presentation slides and reference materials.

ALL of our instructors, share with you over Real experience, case studies, stories, and examples.

We provide Continuing Support beyond the class with Free Coaching and Mentoring

Training Platforms

Flexibility is what we provide in order to take your career to the next level. Lets you get out and take the training on your convenient place and on your convenient time. Any of our Classroom courses can be delivered on-site at your workplace or a place of you choose.

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Social Interaction

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On Your Preferred Date & Time

Our Happy Customers

It's always great to hear from customers as it helps us find out if what we are doing is right and to continue to develop our Training and services in line with what our customers need. Below are just a few of the comments we've recently received from Our Participants

Good Focus on Knowledge Areas
Best Support Team and Best Instructor, Great Learning
Excellent Teaching, Real world Examples

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